[ABOUT]
[my purpose]
I believe the most powerful creative careers are built from the inside out — shaped by clarity, intention, and alignment. Not just what you do, but why you do it.
This belief took root in my early twenties when I first heard Simon Sinek’s Start With Why in a university lecture. It changed how I saw creative work — not just as something to make, but something to mean something. That lens shaped my first design project, which ended up featured in Dezeen, and set me on a fast-track creative career with top agencies and global brands around the world from wieden + kennedy in amsterdam to virtue/vice and native design in london.
But the real win wasn’t the accolades — it was the clarity. When you know your why, you stop chasing, and start choosing.
[MY experience]
worked at:
Wieden+Kennedy, Native Design, Virtue/Vice Worldwide, Ensemble, represent recruitment, Cloud Factory + more.
was creative on projects for:
RIMOWA, Bowers & Wilkins, Adidas, HP Laptops, KLABU, H&M, The Lost Explorer, BBC, NIKE + many more.
HIRED freelance & permanent talent for:
Apple, Yoto, Made Thought, Pentagram, Studio Koto, Without Studio, Future Brand, Here & Here, Dazed Studio, Design Studio, Dixon Baxi + MANY, MANY MORE.
Awards AND PRESS
Design Project of the Year, BA Degree Final Year
CREATIVE WORK FEATURED IN ITS NICE THAT, DEZEEN, HIGHSNOBIETY, ELLE ITALIA MAGAZINE
Qualifications
First Class DEGREE, BA (Hons) in Industrial Design
IN TRAINING FOR ACC, ICF ACCREDITATION (GLOBAL QUALIFICATION IN COACHING)
MARKETING FOUNDATIONS AT LONDON COLLEGE OF COMMUNICATIONS
[my APPROACH]
Creative careers don’t come with maps.
That’s why I focus on building your internal compass — so you can make aligned decisions, not just impressive ones.
A fulfilling career doesn’t just happen.
It’s designed — intentionally, iteratively, and sometimes messily. I help you shape yours with clarity and care.
It’s easy to inherit other people’s goals.
I’m here to help you remember — or discover — what actually matters to you.
You’re not “lost.”
You’re just between chapters. I support creatives through the transitions that define their careers.
Clients have called me a coach, a mirror, a mentor, and their secret weapon.
I bring strategy, empathy, and industry insight — so you can bring your full self to the table.
WHERE MY CLIENTS CREATE WORK
